{"id":1349,"date":"2022-09-02T14:57:08","date_gmt":"2022-09-02T14:57:08","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=1349"},"modified":"2023-07-19T09:41:55","modified_gmt":"2023-07-19T09:41:55","slug":"viacom-premier-program","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/viacom-premier-program\/","title":{"rendered":"Viacom Premier Program"},"content":{"rendered":"<p>Viacom Ad Sales and Viacom Special Events created the Premier Program to incentivize clients by admitting them into an exclusive club. Holders of a card gain access to special events such as performances by Justin Bieber and the New Year&#8217;s Eve party at the Viacom slideshow overlooking Times Square. Part of the brand strategy is to drive the message of exclusivity. The graphic design reinforces this strategy.<\/p>\n<p>Email blast<br>\nAn email blast announced the Viacom Premier Program and invited guests to join.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-349\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier01.png\" alt=\"Viacom Premier Program email blast\" width=\"650\" height=\"544\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier01.png 650w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier01-300x251.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Landing Page<br>\nThrough the landing page, guests can join the program and RSVP to the upcoming event. After filling out the form, the system generates a vcard with the user&#8217;s information and an RSVP email.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-348\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier02.png\" alt=\"Viacom Premier Program landing page\" width=\"800\" height=\"620\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier02.png 800w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier02-300x233.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier02-768x595.png 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/Premier02-220x170.png 220w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Card with QR code<br>\nThe vcard is converted into a QR code which is adhered to the back of the Premier Card. Guests can then have their cards scanned at events for quick entry. Ad Sales uses the scans to track performance metrics.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1349 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"319\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier09.png\" class=\"attachment-full size-full\" alt=\"VMN Premier\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier09.png 506w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier09-300x189.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier09-304x191.png 304w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"319\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier10.png\" class=\"attachment-full size-full\" alt=\"VMN Premier\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier10.png 506w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier10-300x189.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2013\/02\/Premier10-304x191.png 304w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n\n\n<p>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom Ad Sales and Viacom Special Events created the Premier Program to incentivize clients by admitting them into an exclusive club. <\/p>\n","protected":false},"author":1,"featured_media":318,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[33,20,16,62,24,15,22],"tags":[102,68,84],"class_list":["post-1349","page","type-page","status-publish","has-post-thumbnail","hentry","category-brand-strategy","category-branding","category-email-marketing","category-guerilla-marketing","category-landing-pages","category-marketing","category-web-production","tag-alternative_marketing","tag-qr_code","tag-viacom_","end"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":7,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/1349\/revisions"}],"predecessor-version":[{"id":2394,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/1349\/revisions\/2394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media\/318"}],"wp:attachment":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}