{"id":1380,"date":"2022-08-28T22:05:26","date_gmt":"2022-08-28T22:05:26","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=1380"},"modified":"2023-12-11T13:44:55","modified_gmt":"2023-12-11T13:44:55","slug":"viacom-video-landing-pages","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/viacom-video-landing-pages\/","title":{"rendered":"Viacom Video Landing Pages"},"content":{"rendered":"\n

Digital marketers create a landing page for visitors to \u201cland\u201d on after they click an email link or banner ad among possible springboards.<\/p>\n\n\n

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\"Cox
Cox MTV Choose Or Lose Banners<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Unlike website pages, that have many goals and encourage exploration, landing pages are designed with a single focus or goal known as a call to action (CTA). The call to action, if designed well, increases the conversion rates of your marketing campaigns.<\/p>\n\n\n\n

In the case of Viacom, its landing pages included embedded videos, highly entertaining and dynamic CTAs.<\/p>\n\n\n

\n
\"Cox
Cox MTV Choose Or Lose Email

<\/em><\/figcaption><\/figure>\n<\/div>\n\n
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\"Cox<\/a>
MTV Choose Or Lose Landing Page<\/em>
(click to see video)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

We as Viacom marketers created landing pages with embedded videos to be highly entertaining and dynamic CTAs.<\/p>\n","protected":false},"author":1,"featured_media":1424,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[18,16,24,15,28,22],"tags":[75,72,84],"class_list":["post-1380","page","type-page","status-publish","has-post-thumbnail","hentry","category-banners","category-email-marketing","category-landing-pages","category-marketing","category-video","category-web-production","tag-call_to_action_cta","tag-psa_","tag-viacom_","end"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t