{"id":1380,"date":"2022-08-28T22:05:26","date_gmt":"2022-08-28T22:05:26","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=1380"},"modified":"2023-12-11T13:44:55","modified_gmt":"2023-12-11T13:44:55","slug":"viacom-video-landing-pages","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/viacom-video-landing-pages\/","title":{"rendered":"Viacom Video Landing Pages"},"content":{"rendered":"\n<p>Digital marketers create a landing page for visitors to \u201cland\u201d on after they click an email link or banner ad among possible springboards.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"204\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/Banners_Group-copy.png\" alt=\"Cox MTV Choose Or Lose Banners\" class=\"wp-image-1441\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/Banners_Group-copy.png 800w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/Banners_Group-copy-300x77.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/Banners_Group-copy-768x196.png 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/Banners_Group-copy-250x64.png 250w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><em>Cox MTV Choose Or Lose Banners<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Unlike website pages, that have many goals and encourage exploration, landing pages are designed with a single focus or goal known as a call to action (CTA). The call to action, if designed well, increases the conversion rates of your marketing campaigns.<\/p>\n\n\n\n<p>In the case of Viacom, its landing pages included embedded videos, highly entertaining and dynamic CTAs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"379\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_blast.png\" alt=\"Cox MTV Choose Or Lose email\" class=\"wp-image-1436\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_blast.png 650w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_blast-300x175.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_blast-250x146.png 250w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><em>Cox MTV Choose Or Lose Email<br><br><\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/chooselose.m4v\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"700\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_placer-1.png\" alt=\"Cox MTV Choose Or Lose landing page\" class=\"wp-image-1533\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_placer-1.png 651w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_placer-1-279x300.png 279w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2022\/09\/choose_lose_placer-1-250x269.png 250w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>MTV Choose Or Lose Landing Page<\/em><br><em>(click to see video)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We as Viacom marketers created landing pages with embedded videos to be highly entertaining and dynamic CTAs.<\/p>\n","protected":false},"author":1,"featured_media":1424,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[18,16,24,15,28,22],"tags":[75,72,84],"class_list":["post-1380","page","type-page","status-publish","has-post-thumbnail","hentry","category-banners","category-email-marketing","category-landing-pages","category-marketing","category-video","category-web-production","tag-call_to_action_cta","tag-psa_","tag-viacom_","end"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/1380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/comments?post=1380"}],"version-history":[{"count":87,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/1380\/revisions"}],"predecessor-version":[{"id":3304,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/1380\/revisions\/3304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media\/1424"}],"wp:attachment":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media?parent=1380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/categories?post=1380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/tags?post=1380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}