{"id":1901,"date":"2022-09-01T12:06:35","date_gmt":"2022-09-01T12:06:35","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=1901"},"modified":"2023-11-24T22:23:09","modified_gmt":"2023-11-24T22:23:09","slug":"get-schooled-presentation-form-amplifies-content","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/get-schooled-presentation-form-amplifies-content\/","title":{"rendered":"Get Schooled National Challenge &#038; Tour"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Viacom and the Bill &amp; Melinda Gates Foundation created the Get Schooled National Challenge &amp; Tour to reach the people most affected by low high school graduation rates and college readiness: the kids in school. Get Schooled, with the backing of principals who got the word out the tour was coming, invited some of the country&#8217;s top entertainers and athletes &#8212; Get Schooled &#8220;education ambassadors\u201d &#8212; to come out for the tour and get real about school: In conversations with students they talked about how education, even when the going got tough or boring, had been invaluable to their professions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crucial to the success of the Get Schooled National Challenge &amp; Tour were digital and social media strategies that included: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>microsites for each city visited<\/li>\n\n\n\n<li><strong><a style=\"color: #018cc9;\" href=\"https:\/\/tancin.net\/portfolio_mobile\/?page_id=784\" target=\"_self\" rel=\"noopener noreferrer\">main website GetSchooled.com<\/a><\/strong><\/li>\n\n\n\n<li>an actively growing contact database <\/li>\n\n\n\n<li>blogging<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>online video<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold; font-size: 15px;\">Awards<\/span><br>\u2022 CTAM Mark Awards &#8212; Silver &#8212; Partnership with Non-Profit Organizations, Multimedia Campaign<br><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div id=\"metaslider-id-3154\" style=\"width: 100%; margin: 0 auto;\" class=\"ml-slider-3-112-0 metaslider metaslider-flex metaslider-3154 ml-slider has-dots-nav ms-theme-architekt\" role=\"region\" aria-label=\"Get Schooled National Challenge &amp; Tour\" data-height=\"50\" data-width=\"400\">\n    <div id=\"metaslider_container_3154\">\n        <div id=\"metaslider_3154\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-3155 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-11-24 21:59:28\" data-filename=\"Get_Schooled_strategy_images.001-1.jpeg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.001-1.jpeg\" class=\"slider-3154 slide-3155 msDefaultImage\" alt=\"Get Schooled Digital Strategy\" rel=\"\" title=\"Get Schooled Digital Strategy\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.001-1.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.001-1-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.001-1-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.001-1-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"caption-wrap\"><div class=\"caption\">Get Schooled digital strategy<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3156 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-11-24 22:00:18\" data-filename=\"Get_Schooled_strategy_images.002.jpeg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.002.jpeg\" class=\"slider-3154 slide-3156 msDefaultImage\" alt=\"Get Schooled main website\" rel=\"\" title=\"Get Schooled main website\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.002.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.002-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.002-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.002-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"caption-wrap\"><div class=\"caption\">Get Schooled main website<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3158 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-11-24 22:05:29\" data-filename=\"Get_Schooled_strategy_images.006.jpeg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.006.jpeg\" class=\"slider-3154 slide-3158 msDefaultImage\" alt=\"Get Schooled microsites for each city\" rel=\"\" title=\"Get Schooled microsites for each city\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.006.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.006-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.006-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.006-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"caption-wrap\"><div class=\"caption\">Get Schooled microsites for each city<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3157 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-11-24 22:01:58\" data-filename=\"Get_Schooled_strategy_images.004.jpeg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.004.jpeg\" class=\"slider-3154 slide-3157 msDefaultImage\" alt=\"Get Schooled microsites\" rel=\"\" title=\"Get Schooled microsites\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.004.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.004-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.004-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.004-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"caption-wrap\"><div class=\"caption\">Get Schooled microsite resources<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3159 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-11-24 22:06:09\" data-filename=\"Get_Schooled_strategy_images.005.jpeg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.005.jpeg\" class=\"slider-3154 slide-3159 msDefaultImage\" alt=\"Get Schooled microsites 2\" rel=\"\" title=\"Get Schooled microsites 2\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.005.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.005-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.005-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.005-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"caption-wrap\"><div class=\"caption\">Get Schooled microsite additional resources<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-3160 ms-image \" aria-roledescription=\"slide\" data-date=\"2023-11-24 22:06:56\" data-filename=\"Get_Schooled_strategy_images.007.jpeg\" data-slide-type=\"image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.007.jpeg\" class=\"slider-3154 slide-3160 msDefaultImage\" alt=\"Get Schooled social media strategy\" rel=\"\" title=\"Get Schooled social media strategy\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.007.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.007-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.007-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_strategy_images.007-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><div class=\"caption-wrap\"><div class=\"caption\">Get Schooled social media strategy<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project\u2019s pitch depended upon a Viacom presentation where form amplified content. How? First, the presentation clearly and concisely organized a lot of content, a complex package of parts &#8212; venues, talent, tour bus, strategies, brochures, premiums, press plan, and contests among many other.<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/tancin.net\/portfolio_mobile\/projects\/GetSchooled\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_Tour_thumbnail.001.jpeg\" alt=\"Get Schooled National Challenge &amp; Tour\" class=\"wp-image-1904\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_Tour_thumbnail.001.jpeg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_Tour_thumbnail.001-300x225.jpeg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_Tour_thumbnail.001-768x576.jpeg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Get_Schooled_Tour_thumbnail.001-250x188.jpeg 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>(Click to launch presentation. Then use your arrow keys or swipe on mobile.)<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Secondly, after simplifying and outlining the many parts of the content, the presentation used form &#8212; graphic design and motion graphics &#8212; to amplify the simplified content.  The glue was a style guide, the style guide for all of Get Schooled. It&#8217;s key elements included: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dos and don&#8217;ts of logo usage <\/li>\n\n\n\n<li>color palette<\/li>\n\n\n\n<li>fonts <\/li>\n\n\n\n<li>graphic elements <\/li>\n\n\n\n<li>background patterns&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viacom and the Bill &#038; Melinda Gates Foundation created the Get Schooled National Challenge &#038; Tour to reach the people most affected by low high school graduation rates and college readiness: the kids in school.<\/p>\n","protected":false},"author":1,"featured_media":1904,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[15,61,30,17,23],"tags":[36,97,79,104,99,84],"class_list":["post-1901","page","type-page","status-publish","has-post-thumbnail","hentry","category-marketing","category-microsites","category-social-media","category-social-media-marketing","category-websites","tag-ctam-mark-award","tag-keynote_or_powerpoint","tag-motion_graphics","tag-presentations","tag-style_guide","tag-viacom_","end"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Viacom and the Bill &amp; Melinda Gates Foundation created the Get Schooled National Challenge &amp; Tour to reach the people most affected by low high school graduation rates and college readiness: the kids in school. 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