{"id":2030,"date":"2022-09-05T01:56:00","date_gmt":"2022-09-05T01:56:00","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=2030"},"modified":"2023-07-16T20:36:28","modified_gmt":"2023-07-16T20:36:28","slug":"standcreative-video-spots","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/standcreative-video-spots\/","title":{"rendered":"StandCreative Video Spots"},"content":{"rendered":"\n<p>As part of CreativeFuture\u2019s #StandCreative initiative, we developed the alternative marketing campaign \u2014 Thanking Audiences \u2014 where casts and crews from the non-profit\u2019s member companies created thank you spots for movie audiences around the country.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Thanking-Audiences-CreativeFuture-clip02-thumbnail-e1688042020459-1.png\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/07\/Thanking-Audiences-CreativeFuture-clip02small.mp4\"><\/video><\/figure>\n\n\n\n<p>Right before a movie started, theater audiences saw a brief variation on the simple message: \u201cBy your patronage, you, the audience, #ContributeToCreativity, your contribution matters, and we thank you for it.\u201d&nbsp;&nbsp;In partnership with AMC Theaters, we thanked audiences for coming to the movies emphasizing that where you watched mattered. And the video clips promoted both CreativeFuture and, as audiences realized they were doing the right thing, its anti-piracy message.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls poster=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Thanking-Audiences-CreativeFuture-logo-thumbnail.png\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/06\/Thanking-Audiences-CreativeFuture-clip01.mp4\"><\/video><\/figure>\n\n\n\n<p>Alternative marketing morphed into social media marketing as the hashtags #StandCreative and #ContributeToCreativity migrated from the big screens to the small screens\u2019 social media platforms Twitter, Facebook and Instagram.&nbsp;<\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the non-profit CreativeFuture\u2019s #StandCreative initiative, we developed the Thanking Audiences marketing campaign for movie theater audiences around the country.<\/p>\n","protected":false},"author":1,"featured_media":2042,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[15,17],"tags":[102,101,70],"class_list":["post-2030","page","type-page","status-publish","has-post-thumbnail","hentry","category-marketing","category-social-media-marketing","tag-alternative_marketing","tag-anti-piracy","tag-consumer","end"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/2030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/comments?post=2030"}],"version-history":[{"count":16,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/2030\/revisions"}],"predecessor-version":[{"id":2682,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/2030\/revisions\/2682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media\/2042"}],"wp:attachment":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media?parent=2030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/categories?post=2030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/tags?post=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}