{"id":2500,"date":"2022-07-03T23:59:00","date_gmt":"2022-07-03T23:59:00","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=2500"},"modified":"2023-09-24T22:26:33","modified_gmt":"2023-09-24T22:26:33","slug":"mtvs-spankin-new-magazine-and-cd-rom","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/mtvs-spankin-new-magazine-and-cd-rom\/","title":{"rendered":"MTV&#8217;s Spankin&#8217; New magazine and CD-ROM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">SN, for MTV&#8217;s Spankin&#8217; New magazine, showed up unannounced on music and bookstore racks as well as in Walmarts and Targets. It sold for $5.99. The magazine was called Spankin&#8217; New because it featured new electronics, games, music and videos. The print run exceeded 100,000 units.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Packaged with the full-size magazine were a second smaller book and a CD-ROM of movie videos, music and game trailers &#8220;because that&#8217;s how our demographic uses media.&#8221; That demographic, spokeswoman Jeannie Kedas said, was between 18 and 24 years old.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1428\" style=\"aspect-ratio: 1838 \/ 1428;\" width=\"1838\" controls poster=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/07\/MTV-Spankin-New-thumbnail.png\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/07\/MTV-Spankin-New-CD-ROM.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>MTV Spankin\u2019 New screen capture<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our team designed the UI and produced the CD-ROM.&nbsp; Of note it augmented Microsoft Windows Media Player with first-of-its-kind online playlists and updatable promotions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Awards<\/strong><br>\u2022 <strong><a style=\"color: #018cc9;\" href=\"https:\/\/www.oneclub.org\/awards\/theoneshow\/-award\/2730\/mtv-cd-rom\" target=\"_blank\" rel=\"noopener\">One Show Interactive &#8212; Merit &#8212; Corporate Image, Business to Consumer, CD-ROMs<\/a><\/strong><br>\u2022 The Creativity Awards &#8212; Winner &#8212; CD-Rom<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Spankin&#8217; New magazine\u2019s CD-ROM featured new movie videos, music and game trailers &#8220;because that&#8217;s how our (MTV\u2019s) demographic uses media.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":2501,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[62,15,28,32],"tags":[70,64,116,79,82,117,119,52],"class_list":["post-2500","page","type-page","status-publish","has-post-thumbnail","hentry","category-guerilla-marketing","category-marketing","category-video","category-ui","tag-consumer","tag-creativity_awards_media_and_interactive","tag-microsoft_windows_media_player","tag-motion_graphics","tag-mtv_","tag-one-show-award","tag-print_","tag-visual_design","end"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"SN, for MTV&#039;s Spankin&#039; New magazine, showed up unannounced on music and bookstore racks as well as in Walmarts and Targets. 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