{"id":2920,"date":"2022-08-28T13:30:32","date_gmt":"2022-08-28T13:30:32","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=2920"},"modified":"2023-09-23T21:19:19","modified_gmt":"2023-09-23T21:19:19","slug":"eaa","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/eaa\/","title":{"rendered":"EAA and How Visual Design Markets Policy"},"content":{"rendered":"\n<p>A marketer uses graphic design to convey complex ideas \u2014 to get the buy-in for a new campaign for instance. How?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uses logic and patterns that are easily understood by an audience.<\/li>\n\n\n\n<li>Tells a story that gives the client\u2019s data purpose.<\/li>\n\n\n\n<li>Provides conclusions so the viewer doesn&#8217;t have to make their own assumptions.<\/li>\n<\/ul>\n\n\n\n<p>I applied these same marketing principles to the aid policy of the non-governmental organization Education Above All (EAA) resulting in a new logo and infographics.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"EAA infographic\" data-rl_caption=\"\" title=\"EAA infographic\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-1024x724.png\" alt=\"\" class=\"wp-image-2926\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-1024x724.png 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-300x212.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-768x543.png 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-1536x1086.png 1536w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-2048x1448.png 2048w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_1a-250x177.png 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>EAA infographic<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>EAA and partner institutions planned to&nbsp;approach the International Criminal Court in order to put attacks on&nbsp;education on the court\u2019s agenda. If EAA was successful (and the infographics were a key component of its advocacy efforts), it hoped the ICC would prosecute such attacks bringing some form of justice to conflict-affected populations.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"EAA infographic\" data-rl_caption=\"\" title=\"EAA infographic\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-1024x724.png\" alt=\"\" class=\"wp-image-2927\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-1024x724.png 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-300x212.png 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-768x543.png 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-1536x1086.png 1536w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-2048x1448.png 2048w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/worldmap_states_ICCmeeting_2b-250x177.png 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>EAA infographic<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>As an aside, the infographics and the new EAA logo that started this entire graphic design played off the same crisp style and set of orange hues and complimentary colors.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2.webp\" data-rel=\"lightbox-image-2\" data-rl_title=\"EAA logo: sample stages to the final design and an early version\" data-rl_caption=\"\" title=\"EAA logo: sample stages to the final design and an early version\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-1024x771.webp\" alt=\"\" class=\"wp-image-2949\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-1024x771.webp 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-300x226.webp 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-768x578.webp 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-1536x1157.webp 1536w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-2048x1542.webp 2048w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2023\/09\/EAA_logo_evolution2-250x188.webp 250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>EAA logo: sample <em>stages to the final design<\/em><\/em> and an <em>early version <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Humanity will not overcome the immense challenges we face unless we ensure that children get the quality education that equips them to play their part in the modern world.&#8221;<br \/>\n&#8212; Her Highness Sheikha Moza bint Nasser, EAA Chairperson<\/p>\n","protected":false},"author":1,"featured_media":2945,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[20,15],"tags":[118,120],"class_list":["post-2920","page","type-page","status-publish","has-post-thumbnail","hentry","category-branding","category-marketing","tag-graphic_design","tag-infographic","end"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/2920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/comments?post=2920"}],"version-history":[{"count":20,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/2920\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/2920\/revisions\/2992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media\/2945"}],"wp:attachment":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media?parent=2920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/categories?post=2920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/tags?post=2920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}