{"id":650,"date":"2022-08-28T14:51:46","date_gmt":"2022-08-28T14:51:46","guid":{"rendered":"https:\/\/tancin.net\/portfolio_mobile\/?page_id=650"},"modified":"2023-09-24T22:25:18","modified_gmt":"2023-09-24T22:25:18","slug":"viacommunity-report","status":"publish","type":"page","link":"https:\/\/tancin.net\/portfolio_mobile\/viacommunity-report\/","title":{"rendered":"Viacommunity Report"},"content":{"rendered":"\n<p><span style=\"font-weight:bold; font-size:15px;\">The Content <\/span><br>\nThe Viacommunity Report outlines the many corporate responsibility initiatives that aim to inspire and motivate Viacom\u2019s audiences and employees to actively engage in the key social issues of our time. It also provides a look at the common principles that are shared by the company&#8217;s portfolio of brands and how that translates into concrete actions and measurable results.<\/p>\n\n\n\n<p>Using the report\u2019s print or online versions, Viacom reaches decision-makers in government and corporate to partner on pro-social initiatives.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1032\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCbook03.jpg\" alt=\"Viacommunity Report print\" class=\"wp-image-436\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCbook03.jpg 1920w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCbook03-300x161.jpg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCbook03-1024x550.jpg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCbook03-768x413.jpg 768w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCbook03-1536x826.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><strong>Awards<\/strong><br>\u2022 PromaxBDA Design Awards &#8212; Silver<br>\u2022 <strong><a style=\"color: #018cc9;\" href=\"https:\/\/winners.webbyawards.com\/2014\/websites-and-mobile-sites\/general-websites-and-mobile-sites\/corporate-social-responsibility\/145615\/viacommunity-website\" target=\"\u201c_new\u201d\" rel=\"noreferrer noopener\">The Webby Awards &#8212; Honoree &#8212; Websites and Mobile Sites, Corporate Social Responsibility <\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"358\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VcReportmobile02-e1583762596688.png\" alt=\"Viacommunity Report responsive website\" class=\"wp-image-432\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VcReportmobile02-e1583762596688.png 629w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VcReportmobile02-e1583762596688-300x171.png 300w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<p><br><span style=\"font-weight:bold; font-size:15px;\">Finding the Content <\/span><br> Engaging audiences through pro-social initiatives is an undertaking that Viacom does not take lightly. It\u2019s an integral part of day-to-day operations and is inextricably linked to its core business. ViacommunityReport.com epitomizes this commitment.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/6slideshow.png\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VIACOMMUNITY-REPORT-HOTMIX.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>video hotmix for the report website<\/em><\/p>\n\n\n\n<p>To successfully reach these audiences, the website\u2019s scores of public service campaigns were best organized with search engine results pages (Google Search) in mind. How to \u201cwrite\u201d the content in the backend was integral to the project\u2019s SEO success.<\/p>\n\n\n\n<p>Pertinent SEO best practices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choose target keywords and keyword phrases relevant to Viacom\u2019s audiences.&nbsp;<\/li>\n\n\n\n<li>Included target keywords in URLs.<\/li>\n\n\n\n<li>Included target keywords in title tags.<\/li>\n\n\n\n<li>Summarize target keywords in meta descriptions.<\/li>\n\n\n\n<li>For images and videos, include descriptive and relevant titles, captions, filenames, and alt text.<\/li>\n<\/ul>\n\n\n\n<p><br><span style=\"font-weight:bold; font-size:15px;\">Viewing the Content <\/span><br>Viacom\u2019s approach has always been to reach audiences where they are, through the mediums they access most, on every screen big and small and every platform. Creating an optimal viewing experience across desktop, tablet and mobile, the ViacommunityReport.com\u2019s custom WordPress theme reflects the best practices of <a style=\"color: #018cc9;\" href=\"https:\/\/tancin.net\/portfolio_parallax\/projects\/csr_axure\/desktop\/\"><strong>responsive UX design<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"892\" src=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCsiteresponsive.jpg\" alt=\"iacommunity Report responsive website\" class=\"wp-image-431\" srcset=\"https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCsiteresponsive.jpg 1200w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCsiteresponsive-300x223.jpg 300w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCsiteresponsive-1024x761.jpg 1024w, https:\/\/tancin.net\/portfolio_mobile\/wp-content\/uploads\/2020\/03\/VCsiteresponsive-768x571.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Viacommunity Report outlines the many corporate responsibility initiatives that aim to inspire and motivate Viacom\u2019s audiences and employees to actively engage in the key social issues of our time.<\/p>\n","protected":false},"author":1,"featured_media":284,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[15,28,22,31,23],"tags":[58,119,35,72,66,112,113,84,34,37],"class_list":["post-650","page","type-page","status-publish","has-post-thumbnail","hentry","category-marketing","category-video","category-web-production","category-ux","category-websites","tag-axure","tag-print_","tag-promaxbda-award","tag-psa_","tag-responsive_web_design","tag-seo","tag-tagging","tag-viacom_","tag-webby","tag-wireframes","end"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/comments?post=650"}],"version-history":[{"count":45,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/650\/revisions"}],"predecessor-version":[{"id":2891,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/pages\/650\/revisions\/2891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media\/284"}],"wp:attachment":[{"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/media?parent=650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/categories?post=650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tancin.net\/portfolio_mobile\/wp-json\/wp\/v2\/tags?post=650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}