Viacom Ad Sales and Viacom Special Events created the Premier Program to incentivize clients by admitting them into an exclusive club. Holders of a card gain access to special events such as performances by Justin Bieber and the New Year’s Eve party at the Viacom slideshow overlooking Times Square. Part of the brand strategy is to drive the message of exclusivity. The graphic design reinforces this strategy.

Email blast
An email blast announced the Viacom Premier Program and invited guests to join.

Landing Page
Through the landing page, guests can join the program and RSVP to the upcoming event. After filling out the form, the system generates a vcard with the user’s information and an RSVP email.

Card with QR code
The vcard is converted into a QR code which is adhered to the back of the Premier Card. Guests can then have their cards scanned at events for quick entry. Ad Sales uses the scans to track performance metrics.

.