Projects
Johnson & Johnson Consumer Health Virtual Workshop
For Johnson & Johnson, we combined Agile, Lean UX and Design Thinking to run workshops that broke down complex business problems, identified inefficiencies, and created with the customer a roadmap to (re)design their products or services and drive business value.
Listerine & Agile Marketing
The Johnson & Johnson Listerine virtual workshops yielded a fake-front-door experiment where we designed a fake Listerine Aqua for its bottles to be placed at the employee J&J store.
Qualcomm Training Modules
Interbrand, a global brand consultancy specializing in areas such as brand strategy, corporate design, and digital brand management, asked me to design interactive training modules for their client Qualcomm.
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
UA→CRM→CE : Acquire then Engage the Customer
Using UA tools then a CRM system to acquire, track and engage members and customers, if successful, leads to advocacy for non-profits such as CreativeFuture and sales of products or services for corporations.
TCA Press Website + Social Media
For many years we developed a rich-media website as a showcase for Viacom brands at the TCA (Television Critics Association) conference.
Viacom Premier Program
Viacom Ad Sales and Viacom Special Events created the Premier Program to incentivize clients by admitting them into an exclusive club.
