Projects
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
UA→CRM→CE : Acquire then Engage the Customer
Using UA tools then a CRM system to acquire, track and engage members and customers, if successful, leads to advocacy for non-profits such as CreativeFuture and sales of products or services for corporations.
CreativeFuture’s Social Media Marketing
CreativeFuture uses social media marketing to build their brand, increase membership and their activation for the cause, and drive traffic to their hub.
StandCreative Video Spots
As part of the non-profit CreativeFuture’s #StandCreative initiative, we developed the Thanking Audiences marketing campaign for movie theater audiences around the country.
‘When DirecTV Drops’ Integrated Marketing Campaign
As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
TCA Press Website + Social Media
For many years we developed a rich-media website as a showcase for Viacom brands at the TCA (Television Critics Association) conference.
YOU=MTV Kiosk
Viacom wanted a hot new experience to attract a crowd at their NCTA booth. Thus was born the YOU=MTV interactive kiosk.
Get Schooled National Challenge & Tour
Viacom and the Bill & Melinda Gates Foundation created the Get Schooled National Challenge & Tour to reach the people most affected by low high school graduation rates and college readiness: the kids in school.
Get Schooled
Get Schooled is a strategic partnership between Viacom and the Bill & Melinda Gates Foundation.
