Projects
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
CD&M Mobile App
CD&M needed Viacom content at their fingertips to build better client relationships and increase sales.
‘When DirecTV Drops’ Integrated Marketing Campaign
As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
TCA Press Website + Social Media
For many years we developed a rich-media website as a showcase for Viacom brands at the TCA (Television Critics Association) conference.
Get Schooled
Get Schooled is a strategic partnership between Viacom and the Bill & Melinda Gates Foundation.
Record Wise eLearning Course
For Viacom’s corporate compliance program, we created an eLearning module to train employees, partners and vendors.
Viacom Video Landing Pages
We as Viacom marketers created landing pages with embedded videos to be highly entertaining and dynamic CTAs.
Viacommunity Report
The Viacommunity Report outlines the many corporate responsibility initiatives that aim to inspire and motivate Viacom’s audiences and employees to actively engage in the key social issues of our time.
MTV Labs Desktop Film Festival
During the Labs/iFilm Desktop Film Festival, employees of MTV Networks uploaded short digital films (see web page above), judged them and viewed the winners all from the comfort of their computers.
MTV Overdrive
MTV Overdrive was a free broadband video channel brought to you by MTV.com. It was the basis for MTV Networks dot coms through 2007.
