For years Labs at MTV Networks sponsored events and experiments designed to inspire MTVN employees to try new creative stuff in a risk-free, market-free environment.  

MTV Desktop Film Festival promo by Matt Pinfield

Labs Online, the intranet version of Labs, held a Labs/iFilm Desktop Film Festival where employee-made short digital films could over three weekly stages be (1) uploaded, (2) judged and (3) winners viewed, all from the comfort of office computers.  

View-and-vote stage

More than 90 films were submitted. Five were picked as winners and run on iFilm.

Key Production and UI Features 

  • Visual design and motion graphics enhanced the experience of the film festival being a typically-cheeky MTV Labs event. 
  • The ease-of-use UI had employees vote by dragging and dropping their five favorite “pics” (pun intended).
  • Embedded video player could be expanded to reveal more funky-design video controls. 
  • XML backend allowed for a seamless  transfer of the uploaded files of the first stage to the second to be voted on then the third winners stage. 

MTV Labs Desktop Film Festival winners
View-winners stage
(click image to enlarge)

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