My role as Interactive Producer
I’m a brand marketing professional managing strategy and digital production across creative branding, communications and customer experience. In this role, I facilitate the work between stakeholders and diverse teams such as design, tech and operations with a bent towards an Agile, Lean UX and Design Thinking approach.
I’ve organized development teams with an eye on business growth and cutting-edge design. After corporate restructuring at Viacom, I was responsible for a new business plan: the discovery of new internal and external resources and the streamlining of production processes. Operational effectiveness increased 400%. This figure includes digital’s productivity surpassing pre-recessionary numbers.
Tap on the video below to watch a sizzle of the creative work I was a part of at Catalyst – Viacom’s full-service in-house advertising and marketing studio where I led their new digital initiatives.
Featured works from the portfolio
The projects featured are an array of different ideas I have organized from my experience with integrated marketing concepts and digital production practices.
I produced, using Mural and Zoom, two workshops for Listerine to identify their new product’s unmet needs, define the value proposition, and create an action plan to achieve the value prop. Risks were mapped, hypotheses created from assumptions, and experiments formulated for the customer teams to run.
When I’ve directed projects, from small-scale mobile applications to large-scale campaigns, such as Viacom’s public relations contractual battle with DirecTV, I integrated responsive websites and microsites, social media, banner advertisements, blast emails and on-line video promotions.
I’ve leveraged open-source products to conceive award-winners such as the Your MTV Business Card app and the interactive kiosk YOU=MTV. These designs addressed a variety of client concerns from cost to wow factor to business trends such as the integration of social media platforms.
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