e-swag is an e-commerce website with all the typical trappings:

• Navigation (made of MTV Network’s most popular brands MTV, VH1, Spike, Nickelodeon, Comedy Central)
• Menus organized by categories (of swag items under clothes and accessories, characters and shows)
• Extensive product information
• An easy-to-use checkout
• Search bar
• Breadcrumbs
• The ability to scale and add
• SEO friendly code and layout:
  • Effective keywords that people search online.
  • Thoughtful product descriptions that sell the items to both shoppers and search engines.
  • Cautious of duplicate content.
  • Strategic keywords in anchor text — internal links to other content on the site. 
  • URL structure easy for search engines to crawl: Good URLs provide site visitors and search engines with a preview of what the page is about. These URLs are short, concise, and descriptive. 
  • Alt text for images.
    
    

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