The Content
The Viacommunity Report outlines the many corporate responsibility initiatives that aim to inspire and motivate Viacom’s audiences and employees to actively engage in the key social issues of our time. It also provides a look at the common principles that are shared by the company’s portfolio of brands and how that translates into concrete actions and measurable results.

Using the report’s print or online versions, Viacom reaches decision-makers in government and corporate to partner on pro-social initiatives.

Awards
• PromaxBDA Design Awards — Silver
• The Webby Awards — Honoree — Websites and Mobile Sites, Corporate Social Responsibility

Finding the Content
Engaging audiences through pro-social initiatives is an undertaking that Viacom does not take lightly. It’s an integral part of day-to-day operations and is inextricably linked to its core business. ViacommunityReport.com epitomizes this commitment.

video hotmix for the report website

To successfully reach these audiences, the website’s scores of public service campaigns were best organized with search engine results pages (Google Search) in mind. How to “write” the content in the backend was integral to the project’s SEO success.

Pertinent SEO best practices:

• Choose target keywords and keyword phrases relevant to Viacom’s audiences. 
• Included target keywords in URLs.
• Included target keywords in title tags.
• Summarize target keywords in meta descriptions.
• For images and videos, include descriptive and relevant titles, captions, filenames, and alt text.

Viewing the Content
Viacom’s approach has always been to reach audiences where they are, through the mediums they access most, on every screen big and small and every platform. Creating an optimal viewing experience across desktop, tablet and mobile, the ViacommunityReport.com’s custom WordPress theme reflects the best practices of responsive UX design.

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