Up to 20 million DirecTV’s subscribers lost their MTV, Comedy Central and Nickelodeon when the satellite provider pulled 26 channels owned by Viacom. 

The dispute over programming fees spilled on to the web where Viacom websites, whether for South Park or Spongebob Squarepants, ran both animated and static banners complaining about the blackout and dispute with DirecTV. The PR campaign urged viewers to call DirecTV and press for a resolution.

Like the campaign’s website WhenDirecTVDrops.com, the banners’ designs were scaled to read best from desktop to smallest mobile screen.

The two sides came to an agreement after two weeks.

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