Projects
Listerine & Agile Marketing
The Johnson & Johnson Listerine virtual workshops yielded a fake-front-door experiment where we designed a fake Listerine Aqua for its bottles to be placed at the employee J&J store.
Qualcomm Training Modules
Interbrand, a global brand consultancy specializing in areas such as brand strategy, corporate design, and digital brand management, asked me to design interactive training modules for their client Qualcomm.
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
UA→CRM→CE : Acquire then Engage the Customer
Using UA tools then a CRM system to acquire, track and engage members and customers, if successful, leads to advocacy for non-profits such as CreativeFuture and sales of products or services for corporations.
CreativeFuture’s Social Media Marketing
CreativeFuture uses social media marketing to build their brand, increase membership and their activation for the cause, and drive traffic to their hub.
StandCreative Video Spots
As part of the non-profit CreativeFuture’s #StandCreative initiative, we developed the Thanking Audiences marketing campaign for movie theater audiences around the country.
‘When DirecTV Drops’ Integrated Marketing Campaign
As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
Viacom Banners vs. DirecTV
During their contractual dispute, Viacom urged DirecTV customers to call 800-531-5000 and demand that DirecTV put its customers first, and keep Nickelodeon, MTV, Comedy Central, BET and all of Viacom’s channels.
Corporate Presentations and the Art of the Pitch
For our corporate presentations at Viacom and MTV Networks, whether we worked on stats, arguments or concepts, we concentrated on getting the message across and keeping the audience engaged.
TCA Press Website + Social Media
For many years we developed a rich-media website as a showcase for Viacom brands at the TCA (Television Critics Association) conference.
