As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
During their contractual dispute, Viacom urged DirecTV customers to call 800-531-5000 and demand that DirecTV put its customers first, and keep Nickelodeon, MTV, Comedy Central, BET and all of Viacom’s channels.
We as Viacom marketers created landing pages with embedded videos to be highly entertaining and dynamic CTAs.