Projects
Artificial Intelligence in the Marketing of WJG
In this human-AI collaboration, I leveraged artificial intelligence tools to configure a marketing plan and develop products to execute that plan.
Johnson & Johnson Institute Website: Registration Design Flow
The Johnson & Johnson Institute provides both physical and online educational and training centers for medical professionals worldwide. Crucial to this mission are the registration pages for each international area including the US. JJI came to us to solve the registration errors that were hampering new membership.
Qualcomm Training Modules
Interbrand, a global brand consultancy specializing in areas such as brand strategy, corporate design, and digital brand management, asked me to design interactive training modules for their client Qualcomm.
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
‘When DirecTV Drops’ Integrated Marketing Campaign
As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
TCA Press Website + Social Media
For many years we developed a rich-media website as a showcase for Viacom brands at the TCA (Television Critics Association) conference.
Viacom Premier Program
Viacom Ad Sales and Viacom Special Events created the Premier Program to incentivize clients by admitting them into an exclusive club.
Get Schooled National Challenge & Tour
Viacom and the Bill & Melinda Gates Foundation created the Get Schooled National Challenge & Tour to reach the people most affected by low high school graduation rates and college readiness: the kids in school.
Get Schooled
Get Schooled is a strategic partnership between Viacom and the Bill & Melinda Gates Foundation.
Viacom Video Landing Pages
We as Viacom marketers created landing pages with embedded videos to be highly entertaining and dynamic CTAs.
