I created a digital strategy for CreativeFuture, a nonprofit whose mission details the cultural and economic benefits of creativity, the harm caused by piracy, and how the creative community can advocate for the rights of creators in today’s digital age.

The Digital Media Communications Strategy is a roadmap for advocacy tools — websites, microsites, landing pages, social media targeting, email marketing, video, and online advertising — to promote their anti-piracy mission within the creative community.

The Value of Creativity PSA

Following the Digital Media Communications Strategy, the messaging (and subsequent recruitment) centers around CEO Ruth Vitale and her public speaking events and communications. Invariably the advocacy tools amplify her words and point to the website, the hub of the strategy, with its sign-up page.

In a nutshell, all media — social, web pages, print, et al. — help capture data for CreativeFuture’s customer relationship management (CRM) system to later activate members.

Success? Membership increased 75% and overall activity by followers doubled.

concept map from early “Digital Media Plan”
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