As part of our work internal to the corporation, our team at Viacom Catalyst, and MTV Networks’ Creative Services before, created email blasts for a variety of departments and executives. Clients included Corporate Communications, Benefits, brands like MTV, Nick and Spike, and the C-suite.

Email blasts, or mass emails, though not recommended for public mailing lists, did work well for Viacom because of its internal (controlled) environment.

We did stick to known HTML email dos and don’ts, but when it came to visual design, no holds barred. The usual design confinements did not pertain to this population centered around the entertainment industry.

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