The Johnson & Johnson Institute provides both physical and online educational and training centers for medical professionals worldwide. Crucial to this mission are the registration pages for each international area including the US. JJI came to us to solve the registration errors that were hampering new membership. 

The Approach
As producers at Johnson & Johnson’s rVR (rapidValue Realization) team, we followed the EV (Experience Validation) approach central to our UX projects. Taking approximately seven to ten weeks, our EV approach consisted of two phases.

Discovery Phase:

• Research effort identified and tagged the problematic behaviors for users.
• Next, explored the ideal behaviors. 
• Ideal behaviors then represented in an ideal journey and user task flow [blank link to flow diagram] for each goal and objective.

Validate-the-experience Phase:

• Started with concept prototyping — very low fidelity sketching in Figma of an user experience completing a key task. 
• Weekly iterated on the prototype with a group of product stakeholders and actual system users. 
• The more we learned which screen sequences worked best, the more the fidelity of the prototype increased. 
• Until we created a pixel-perfect prototype, interactive and clickable. 
• Fully validated the prototype with our user populations. 
• Prototype served as a visual requirement used to build and code the product screens, MVP and beyond. 

.