SN, for MTV’s Spankin’ New magazine, showed up unannounced on music and bookstore racks as well as in Walmarts and Targets. It sold for $5.99. The magazine was called Spankin’ New because it featured new electronics, games, music and videos. The print run exceeded 100,000 units.

Packaged with the full-size magazine were a second smaller book and a CD-ROM of movie videos, music and game trailers “because that’s how our demographic uses media.” That demographic, spokeswoman Jeannie Kedas said, was between 18 and 24 years old.

MTV Spankin’ New screen capture

Our team designed the UI and produced the CD-ROM.  Of note it augmented Microsoft Windows Media Player with first-of-its-kind online playlists and updatable promotions.

Awards
• One Show Interactive — Merit — Corporate Image, Business to Consumer, CD-ROMs
• The Creativity Awards — Winner — CD-Rom

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