For our client Viacom Benefits, we made a cohesive whole of the many diverse benefits available to Viacom staff. We aimed to illustrate the abundance of benefits, simplify the information and promote them as one package thus erasing the jumble that existed in prior years.

This was a multi-year campaign using print, video and digital. The jewel in the digital part of the campaign was the portal website. It served as the doorway to all employee benefits under the categories Health, Wealth and Self. Each was built on its own platform: Health by Xerox, Wealth by J.P. Morgan and Self by Viacom MTS. This approach allowed for quicker builds because each platform geared itself to its category’s functionality.

To unify these many websites and pages and make this a seamless user experience, we relied on our information architecture. The result was augmented by a cohesive visual design approach that followed the Viacom Benefits Vendor Brand Guide.

Tap for style guide: Viacom Benefits Vendor Brand Guide

From launch onward, tweaks to the portal relied on business reports we provided project stakeholders. Thanks to the business intelligence capabilities of Adobe Analytics (at the time Omniture SiteCatalyst), the automated and scheduled reports tracked site visits (traffic), clicks, conversions, forms viewed and submitted among many metrics. 

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