Can one use artificial intelligence to strategize a marketing campaign? Design a look and logo? Develop a website and its content?

The answer to all is yes and the starting point is a description of the client’s wants with details that help AI generate unique and ready-to-use campaign elements.

The client: Wesley Jon Greenbaum is an architect and historian with an Instagram account that showcases his art photography. His wants: a way to reach gallery owners and potential patrons who could exhibit and/or purchase his work.

My collaboration with AI consisted of the following:

1. ChatGPT for market research and insights in order to develop a brand strategy and plan.
2. Ionos’ AI Website Builder to rapidly build from concept to website including an SEO text generator. The site architecture and functionality were designed around the client’s sole want —  to draw the interest of gallery owners and patrons. 
3. Weavy.ai to generate image and video content. The Weavy AI-powered creative platform is known for diverse starting points and the refinement of human-generated ideas where both lead to more innovative solutions.
4. AI Chatbot: Pixi to generate options for logos. 

My efforts with my team of AI “collaborators” resulted in astounding savings in time and resources: (1) ChatGPT reduced the time spent on market research and creative pre-production by 80% and 40% respectively, and (2) Weavy accelerated video production by over 70%.

Below scroll down within the image (iFrame) for the WJG Photography website.