Project Goal
To create a user-friendly, streamlined mobile solution for Viacom’s CD&M marketing team.

Our Approach
We employed UX principles to gain a comprehensive understanding of CD&M’s needs for this app, and to develop a design that addressed those needs:

• Research of existing services (e.g., MediaSilo, Affiliate website, S-link)
• Brainstorm solutions
• Competitive analysis
• Interviews with CD&M team members (user research)
• Interaction design: the feature set
• Sketching, wireframes and storyboards