TCA (Television Critics Association) journalists and columnists who cover television programming meet twice a year in conferences known as Winter and Summer Press Tours. A TCA Press Tour allows the major television and cable networks to present them their slate of upcoming programs.

For many years we developed a rich-media website as the online component of Viacom’s brand strategy at TCA Press Tours. Tap to see the responsive website and its three main sections where visitors viewed, shared and downloaded files — images, videos and press releases.

Awards
• The Creativity Awards — Silver — Website, Self Promotion

Mobile + Share = Marke⇡ing
Originally done in Flash, the website evolved to become an HTML5 compliant responsive site with the journalists’ cell phones and tablets in mind.

Additionally each file is now part of the latest step in the brand strategy — social media marketing. Based on data analysis — a data set from a random sampling of information collected by Viacom Affiliate Sales and Marketing — Twitter and Facebook share buttons were added next to each file making it easy for Viacom’s new programming to reach the journalists’ followers .

Below are past years.