Projects
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
UA→CRM→CE : Acquire then Engage the Customer
Using UA tools then a CRM system to acquire, track and engage members and customers, if successful, leads to advocacy for non-profits such as CreativeFuture and sales of products or services for corporations.
‘When DirecTV Drops’ Integrated Marketing Campaign
As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
Viacom Premier Program
Viacom Ad Sales and Viacom Special Events created the Premier Program to incentivize clients by admitting them into an exclusive club.
YOU=MTV Kiosk
Viacom wanted a hot new experience to attract a crowd at their NCTA booth. Thus was born the YOU=MTV interactive kiosk.
Viacom Internal Emails
As part of our work internal to the corporation, our team at Viacom Catalyst, and MTV Networks’ Creative Services before, created email blasts for a variety of departments and executives.
Get Schooled
Get Schooled is a strategic partnership between Viacom and the Bill & Melinda Gates Foundation.
Viacom Video Landing Pages
We as Viacom marketers created landing pages with embedded videos to be highly entertaining and dynamic CTAs.
