Projects
CreativeFuture’s Digital Media Communications Strategy
The Digital Media Communications Strategy is a roadmap for advocacy tools — web pages, email marketing, social media targeting, video, and online advertising — to promote CreativeFuture’s anti-piracy mission.
‘When DirecTV Drops’ Integrated Marketing Campaign
As part of the contract negotiations between Viacom and DirecTV, Viacom Catalyst created an integrated marketing campaign to inform the public and keep them abreast of the negotiations.
TCA Press Website + Social Media
For many years we developed a rich-media website as a showcase for Viacom brands at the TCA (Television Critics Association) conference.
Get Schooled National Challenge & Tour
Viacom and the Bill & Melinda Gates Foundation created the Get Schooled National Challenge & Tour to reach the people most affected by low high school graduation rates and college readiness: the kids in school.
Get Schooled
Get Schooled is a strategic partnership between Viacom and the Bill & Melinda Gates Foundation.
Viacommunity Report
The Viacommunity Report outlines the many corporate responsibility initiatives that aim to inspire and motivate Viacom’s audiences and employees to actively engage in the key social issues of our time.
NickSource E-commerce Website
Developed for Nickelodeon’s merchandising and licensing divisions, the NickSource website provides licensees the products they need, now online in one location.
The Genius Bank
The Genius Bank was an online community to remind employees and executives of the rare creative treasure and legacy they shared at MTV Networks. On The Genius Bank, they became members to help feed that culture.
Food For Thought Website
Every year the Food For Thought website offers an array of courses open to all Viacom employees. The principal reason for the site – staff browse and sign up for courses – lent itself perfectly to a typical e-commerce model – the shopping cart website.
MTV Labs Desktop Film Festival
During the Labs/iFilm Desktop Film Festival, employees of MTV Networks uploaded short digital films (see web page above), judged them and viewed the winners all from the comfort of their computers.
